D.A.T.E. is the simple acronym of the names of the four young founders of the Project.
DAMIANO, ALESSANDRO, TOMMASO, EMILIANO.
In 2005, the four met in London, where unsatisfied with their own working lives decided to throw themselves into an ambitious project: to create their own sneaker line. Various difficulties prepare the first sample, consisting of a few very original articles.
They sound like a craftsman's workshop in Emiliano's garage, and they find themselves there every night, after their work that for obvious reasons could not be abandoned to give birth to their first sneakers. They spend a closed summer in that garage working day and night, but in the end they do it and manage to deliver the first collection of D.A.T.E. Made entirely by hand. In January 2006 they are able to exhibit their collection in a small space at Pitti Immagine Uomo.
Thanks to their crafty flavor, the first D.A.T.E. Conquer the audience and in just 3 days sell more than 8,000 pairs, thus becoming the real news of the season.