An unexpected success leads to the birth of the first line of skate clothing with the printed Huf logo and from now on it's history: Huf has been on the crest of the wave for many years and has never lost contact with its history, continuing to rely on ideas of its founder to revolutionize the street scene year after year. Huf sweatshirts and T-shirts insist on comfort and functionality, to offer the best when you go skateboarding; their appearance recalls American vintage design and some elements of Keith's life and travel, creating a unique and super recognizable aesthetic, always open to new influences and contaminations of different worlds. We find the freedom of thought of Hufnagel in every product, from t-shirts to sweatshirts, to Huf caps and to Huf Plantlife: the socks with marijuana leaves are the most popular symbol of Huf and have created a trend destined to last with their recognizable design and a thousand different colors. The close link that binds him to other skate brands then led to special and highly sought-after collaborations, such as the recent Huf x Thrasher collection; obviously at the base of each capsule there is no lack of the Classic Logo and the Box Logo Huf, inside whose genetic code is kept the secret of the success of the brand with stars and stripes. Worn by skaters, singers and artists, over time it has acquired absolute credibility, confirming itself as an authoritative member of the world streetwear. Huf was the engine that started the growth of street culture, concentrating around itself many influential personalities with whom to collaborate and give life to capsule collections: the all-over prints of Huf sweatshirts mix elements of social commitment, satire and pop culture , but in general all the graphics have traced the road acting as a reference for a long series of young emerging brands. The slogan "Made by skateboarders for skateboarders" says it all.