OBEY
OBEY

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography into self-empowerment. With biting sarcasm verging on reverse psychology, they goad viewers, using the imperative "obey," to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard's range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. Shepard has based his art career on Sheffield's heavyweight design, work wear basics, as well as the elements and cultural movements. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.

Seasonal Sale...30 - 40 - 50 - 60%

 


OBEY - SUTTER STRIPE SS SHIRT - MINERAL YELLOW MULTI

$ 83.76 VAT included

OBEY

SUTTER STRIPE SS SHIRT

MINERAL YELLOW MULTI

 

 


OBEY - LIPS SS SHIRT - BLACK MULTI

$ 83.76 VAT included

OBEY

LIPS SS SHIRT

BLACK

 

 


OBEY - EASY LIPS SHORT - BLACK

$ 81.52 VAT included

OBEY

EASY LIPS SHORT

BLACK

 

 


OBEY - JUMBLED EYES TEE - GOLD

$ 39.09 VAT included

OBEY

T-SHIRT JUMBLED EYES

PREMIUM QUALITY

GOLD

 

 


OBEY - JUMBLED EYES TEE - WHITE

$ 39.09 VAT included

OBEY

T-SHIRT JUMBLED EYES

PREMIUM QUALITY

WHITE

 

-20%


OBEY - PYRAMID EYES BOX FIT - BLACK

$ 71.47 VAT included

$ 89.34

OBEY

PYRAMID EYES BOX FIT

BLACK 

-20%


OBEY - BRIAR BOX FIT HOODIE - ATHLETIC HEATHER

$ 75.94 VAT included

$ 94.92

OBEY

BRIAR BOX FIT HOODIE

ATHLETIC HEATHER

 

 


OBEY - EYES ICON TEE - BLACK

$ 39.09 VAT included

OBEY

T-SHIRT EYES ICON

PREMIUM QUALITY

BLACK

 

 


OBEY - EYES ICON TEE - WHITE

$ 39.09 VAT included

OBEY

T-SHIRT EYES ICON

PREMIUM QUALITY

WHITE

 

 


OBEY - JOE SHORT - BLACK

$ 81.52 VAT included

OBEY

JOE SHORT

BLACK

 

 


OBEY - DENIM JUVEE II - LIGHT INDIGO

$ 100.51 VAT included

OBEY

JUVEE DENIM II

LIGHT INDIGO

 

 


OBEY - SOUNDSYSTEM BASIC TEE - GOLD

$ 39.09 VAT included

OBEY

 SOUNDSYSTEM BASIC TEE

GOLD

 

 


OBEY - EASY CHAOS SHORT - ZINE ENERGY YELLOW

$ 81.52 VAT included

OBET

EASY CHAOS SHORT

ZINE ENERGY YELLOW

 


OBEY - HITTER SHIRT - WHITE MULTI

$ 83.76 VAT included

OBET

HITTER SHIRT

WHITE MULTI

 


OBEY - ZINE SHIRT - WHITE/BLACK

$ 83.76 VAT included

OBET

ZINE SHIRT

WHITE/BLACK

 


OBEY - PYRAMID EYES TEE - WHITE

$ 39.09 VAT included

OBEY

PYRAMID EYES TEE

PREMIUM QUALITY

WHITE

 


OBEY - GLOBAL TEE - BLACK

$ 39.09 VAT included

OBEY

GLOBAL TEE

PREMIUM QUALITY

BLACK

 


OBEY - NOVEL TEE - RED

$ 39.09 VAT included

OBEY

NOVEL TEE

PREMIUM QUALITY

RED

 


OBEY - CHERRIES 2 TEE - WHITE

$ 39.09 VAT included

OBEY

CHERRIES TEE

PREMIUM QUALITY

WHITE

 


OBEY - BALL TEE - WHITE

$ 39.09 VAT included

OBEY

BALL TEE

PREMIUM QUALITY

WHITE

 


OBEY - BALL TEE - SKY AZURE

$ 39.09 VAT included

OBEY

BALL TEE

PREMIUM QUALITY

SKY AZURE

 


OBEY - BRIAR TEE - LEMON

$ 39.09 VAT included

OBEY

BRIAR TEE

LEMON

 


OBEY - GLOBAL LEGION TEE - BLACK

$ 39.09 VAT included

OBEY

GLOBAL LEGION TEE

BLACK

 


OBEY - NO JUSTICE NO PEACE FIST TEE - WHITE

$ 44.67 VAT included

OBEY

SUPERIOR TEE

NO JUSTICE NO PEACE FIST 

WHITE

 


OBEY - JOE ZIP CLASSIC POLO - SKY BLUE

$ 72.59 VAT included

OBEY

CLASSIC POLO JOE ZIP

SKY BLUE

 


OBEY - BENDER 90'S DENIM - LIGHT INDIGO

$ 94.92 VAT included

OBEY

BENDER 90'S DENIM

LIGHT INDIGO

-20%


OBEY - NEW REALITY DENIM JACKET - BLACK

$ 115.25 VAT included

$ 144.06

OCTOPUS

NEW REALITY DENIM JACKET

BLACK

-20%


OBEY - CHAOS TRACKER JACKET - ZINE WHITE

$ 97.38 VAT included

$ 121.73

OCTOPUS

CHAOS TRACK JACKET

ZINE WHITE

-20%


OBEY - OUTLANDER JACKET - BLACK/YELLOW

$ 97.38 VAT included

$ 121.73

OCTOPUS

OUTLANDER JACKET

BLACK/YELLOW

 


OBEY - TEE 89 ICON STRIPE - BLACK

$ 50.25 VAT included

OCTOPUS

89 ICON STRPE TEE

BLACK

 


OBEY - TEE 89 ICON STRIPE - YELLOW

$ 50.25 VAT included

OCTOPUS

89 ICON STRPE TEE

YELLOW

 


OBEY - BENDER 90'S DENIM - STONE WASH INDIGO

$ 94.92 VAT included

OBEY

BENDER 90'S DENIM

STONE WASH INDIGO

-47%


OBEY - CONSTRUCT HOOD SWEATSHIRT - BLACK

$ 50.25 VAT included

$ 94.92

OBEY

CONSTRUCT HOOD SWEATSHIRT

BLACK

-48%


OBEY - SOTO DIVISION JACKET - BLACK

$ 110.56 VAT included

$ 211.06

OBEY

SOTO DIVISION JACKET

BLACK

 


OBEY - JUVEE FLOODED DENIM II - DESTROYED INDIGO

$ 100.51 VAT included

OBEY

JUVEE FLOODED DENIM II PANTS

DESTROYED INDIGO

 


OBEY - JUVEE FLOODED DENIM II - TRUE BLACK

$ 100.51 VAT included

OBEY

JUVEE FLOODED DENIM II PANTS

TRUE BLACK

 


OBEY - JUVEE FLOODED DENIM II - LIGHT INDIGO

$ 100.51 VAT included

OBEY

JUVEE FLOODED DENIM II PANTS

LIGHT INDIGO

-40%


OBEY ALL EYEZ POLO WINE BLACK

$ 40.20 VAT included

$ 67.00

OBEY

ALL EYEZ POLO

BLACK

-40%


OBEY DRIVER JACKET

$ 73.04 VAT included

$ 121.73

OBEY

DRIVER JACKET

CHOCO CHIP CAMO

-40%


OBEY IGGY 65 JACKET

$ 93.14 VAT included

$ 155.23

OBEY

IGGY M65 GIUBBOTTO

ARMY