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OBEY

OBEY

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography into self-empowerment. With biting sarcasm verging on reverse psychology, they goad viewers, using the imperative "obey," to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard's range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. Shepard has based his art career on Sheffield's heavyweight design, work wear basics, as well as the elements and cultural movements. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.

Seasonal Sale...30 - 40 - 50 - 60%

OBEY - DALE II SOCKS - GOLDEN PALM/WHITE
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OBEY - DALE II SOCKS - GOLDEN PALM/WHITE

$ 13.30 VAT included
OBEY - DLAE II SOCKS - BLACK/WHITE
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OBEY - DLAE II SOCKS - BLACK/WHITE

$ 13.30 VAT included
OBEY - COOPER II SOCKS - WHITE/BLACK
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OBEY - COOPER II SOCKS - WHITE/DEEP TEAL

$ 13.30 VAT included
OBEY - COOPER II SOCKS - WHITE/GOLDEN PALE
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OBEY - COOPER II SOCKS - WHITE/GOLDEN PALE

$ 13.30 VAT included
OBEY - COOPER II SOCKS - WHITE/BLACK
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OBEY - COOPER II SOCKS - WHITE/BLACK

$ 13.30 VAT included
OBEY - TAKEOVER SLING BAG - BLACK
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OBEY - TAKEOVER SLING BAG - BLACK

$ 49.86 VAT included
OBEY - COMMUTER DAY PACK - BLACK
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OBEY - COMMUTER DAY PACK - BLACK

$ 99.73 VAT included
-30%
OBEY - DEPOT BUCKET HAT - PURE TEAL
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OBEY - DEPOT BUCKET HAT - PURE TEAL

$ 42.11 $ 29.48 VAT included
-20%
OBEY - DROP OUT UTILITY BAG - SKY BLUE
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OBEY - DROP OUT UTILITY BAG - SKY BLUE

$ 38.78 $ 31.03 VAT included